The Founder, the Story & the Name

The Founder of Agentic ERP Broker

  • I am a grandfather without ever having been a father.
  • I grew up as a migrant child, and I only became aware of that in my fifties.
  • I live with a severe disability and still rode my bike from Rauenberg over the Brocken to the Baltic Sea - nearly 1,000 km for a holiday.
  • I usually have a great deal of fun making difficult decisions in complex environments.

The Story

Three decades in the SAP ecosystem: at different companies, in very different roles, with customers across many industries and on several continents. I took something away from every project. And the most painful setbacks often carried the greatest learning potential.

This breadth of perspective was not the result of a grand master plan. It came from curiosity, from the will to really understand systems, to recognize people and their needs, and from the conviction that honesty and practicality are not soft skills, but competitive advantages.

Bernhard Friess

The Name Agentic ERP Broker

The name has two parts: "Agentic ERP" and "Broker". "Broker" comes from our business model: We broker contracts between providers and SAP customers.

But why "Agentic ERP"?

There are two reasons for "Agentic ERP" in the name:

  1. The combination "Agentic ERP" is as close as possible to the strategic terms SAP set at SAP Sapphire 2026 in Orlando, without citing those terms directly. The background: we exclusively address SAP customers and at the same time want to avoid provoking a conflict.
  2. We are an AI-first company with Agentic ERP Broker. With extremely lean, AI-native business processes, we want to maximize customer value at minimal prices. That is also why "Agentic ERP" fits us.

This is why we find "Agentic ERP" fitting and feel comfortable with it.

Four Principles

Honesty & Pragmatism

As a principle — not a promise. If SAP or the Hyperscaler has the better answer, we say so.

Experience from Dozens of Deals

Not replicable. Not from books. From negotiations, architecture discussions and contract closings.

30 Years of Personal Relationships

Networks grown over decades — on the customer, vendor, and partner side.

Trust as the Only Currency

Independent advisors cannot afford a conflict of interest. Trust is the foundation — and the business model.